Services · Create
Content library creation
A foundation for everything you write, written by people. We work with your team to capture real evidence, results and insight in a library you can trust. Then whatever comes next, whether your bid team writes it or AI drafts it, is built on solid ground.
Why it matters
AI can draft. It can't know what you've achieved.
Generative AI is fast, but it only knows what you give it. Your library is where the facts live: real outcomes, real evidence and real insight, written and checked by people who know your business.
Why the foundation has to be human
If your AI tools draw on generic, unverified or AI-generated material, the result is bland, inaccurate or simply made up. A library written by people gives every draft something true to work from:
- Evidence you can stand behind: results, data and case studies that are real
- Insight from the people who actually did the work
- Approved messaging, positioning and examples
- Reusable building blocks that reflect your real strengths
With that foundation in place, AI stops guessing and starts amplifying what you actually know.
Then build on it however you like
Strong content libraries helped teams write faster, avoid duplication and stay consistent long before AI. Once the foundation is right, everyone and everything that writes from it gets better:
- Writers, who work faster and with more confidence
- Reviewers, who benefit from clarity and consistency
- Subject matter experts, who share their knowledge once and see it reused well
- New starters, who get up to speed quickly
- AI tools, which draft bid answers and slides in minutes, grounded in your evidence
Augmented AI
Written by people. Amplified by AI.
The organisations getting the most from AI aren't relying on generic prompts or AI-generated source material. They give their tools a foundation written by people, based on clear evidence and real experience.
AI can then draft bid answers, slides and proposals at speed, and every one of them is grounded in something true. The speed comes from AI. The substance comes from you.
How we help
Libraries that actually get used
We write your library with you. We gather the evidence, draw out your experts' insight and turn it into clear, approved content, with the governance to keep it accurate.
We've spent years building bid libraries and content repositories, so we understand the practical realities: workflows, version control, people, and the need for clarity over complexity.
The result is a library that doesn't sit on a shelf. It becomes a living asset that powers your writing, your proposals, your communications and your AI tools.
-
Audit what you have
Review your past bids, case studies and policies, and keep what's worth keeping.
-
Find the gaps
Identify missing content and the opportunities it's costing you.
-
Gather the evidence
Collect the results, data and outcomes that prove what you do, from your records and your people.
-
Write the foundation
Human-written, evidence-based content to a consistently high standard, checked and approved by you.
-
Keep it current
Governance that keeps everything accurate and up to date.
-
Put it to work
Plug it into your bid team's workflow and your AI tools, including retrieval-augmented generation (RAG), so every draft starts from the truth.
Our experience
Libraries behind hundreds of millions in new business
Martin, our Founder and CEO, has been Bid Director and Head of Bids at two of the largest HR services and recruitment companies in the world, and a senior Bid Manager at a leading provider of skills and employability services.
At each of them, he drove the creation of extensive content libraries, which went on to support hundreds of millions of pounds of new business. Each organisation already had past bids, case studies and policies in various formats, but Martin has always believed in reusable content, structured and accessible, as the foundation for tailored, customer-specific documents.
That same approach is what our content library service offers you.
Pricing
Four documents to build on
Every requirement is different and quoted separately, but we're happy to give indicative pricing. Our standard service delivers four key documents in Microsoft Word, with an option to publish them in RFP automation software.
Bid library
Rich, engaging and compliant text that forms the basis of most bid answers and presentation slides.
Case studies
Your key clients in a standard format, so the critical facts and results are always to hand.
Biographies
Your core team's expertise and experience, ready to present to potential customers.
Policies
Policies across critical business areas, collated and presented consistently for your bids.
From £2,500
for a typical small to medium organisation
Two things shape the final quote: the size and volume of content in each document, and how mature your existing content is. For example, we won't charge extra for biographies taken from CVs or well-written LinkedIn profiles, but we would if we need to interview people. Likewise, writing a policy from scratch costs more than collating and standardising existing ones.
slideAcross, our flagship presentation platform, uses content libraries to generate slides in advance or mid-presentation to answer questions. Every library we create is checked to work seamlessly in slideAcross, and 10% of your spend comes back as a voucher for slideAcross licences.
Got an idea? Let's make it affirmable.
Tell us about the content you have and the work you want to win. We'll discuss a solution and send you a priced proposal, and we'll reply within two business days.